Let's see how my resume writing services are important:
“Ultimately, there’s one investment that supersedes all others: Invest in yourself” – Warren Buffet (an American business magnate, investor, speaker, and philanthropist who serves as the chairman and CEO of Berkshire Hathaway)
My services are an investment that you make in yourself – be it Resume writing & LinkedIn optimization, or career coaching or interview coaching! I expect my clients to make or save more money than it costs to engage me. That’s a grand thing for me to believe. It counts for nothing if my clients don’t believe it. I want my clients to see specific value: a return on their investment.
Consider the résumé writer who produces “CUT RATE” OR “CHEAP” résumés at very low cost. He/she can charge less because his/her labor is less. But his/her brand will be defined for him/her—by his/her clients (whose “CUT RATE / CHEAP” résumés keep them from the best jobs) and by perspective employers (who recognize OVERUSED & UNORIGINAL writing when they see it). His/her brand is cheap.
It only gets worse. Others in the industry would never refer a client to him/her. Because he/she has no new ideas, he/she never contributes to the literature, you never see him at professional conferences. If his work didn’t reflect so poorly on our industry, he/she would be irrelevant. That is why greatness in what you do is never negotiable. While “cheap” isn’t something we want to be associated with either, it does remind us about the levels of investment we set and the value we deliver. Here is an example –
Let’s say I write a package for an executive who is currently at INR 18 LAC annual salary and is expecting an INR 24 LAC annual salary. I quote INR 12500 for the résumé. Each week my prospective client remains unemployed costs him the INR 11506 (approximately) he didn’t earn. Hence the concept of investing in yourself.
Futuristic prospects and existing clients are always on the lookout for a better, quicker, more attractive response! It’s easy to lose a customer or opportunity for business than to rely on one’s stellar reputation and assume you have things under control. A satisfying and a good job yesterday may mean nothing if a more visible competitor impresses one’s best client.
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